Digital Marketing Courses

develop in demand technical skills

Subject Overview

These digital marketing courses will equip you with the skills you need to be a productive and effective marketer.

Digital marketing is so much more than clever Instagram captions. It’s a true competitive advantage that increases business profit, and it’s the future of marketing. You’ll learn current tools and best practices you can use to promote a brand, drive sales leads, and boost customer engagement.

In their capstone projects, students work across a variety of industries including e-commerce, mobile apps, software, and digital publishing. Throughout each one, they develop and hone their skills in WordPress, Google Analytics, search engine optimization, content marketing, Google Ads, Facebook Ads, email marketing and more.

Depending on their choice of course, graduates can expect to find full-time employment, their first freelance clients, or increase their business revenue within three months of graduation.

Skills

what you'll learn
Marketing Analytics

Real-time access to data in digital marketing is a key differentiator from traditional methods, which rely on post-campaign data to determine success. In order to maximize a marketing campaign’s effectiveness and prove its success, it’s vital to pay close attention to marketing analytics. Learning to navigate tools and techniques that measure, manage, and analyze campaigns gives you more control over a campaign’s return on investment (ROI) across all its channels.

Email Marketing

Learn about email marketing and how it can be applied as a strategic vehicle to reach a target audience. Exercises include creating email marketing strategies and developing a plan for growing a list and developing a relationship with customers over time. Students have the opportunity to test out email in all its forms, from personalized e-commerce to nurture marketing to newsletters.

Content Marketing

Content marketing encompasses the creation, editing, and distribution of content to help a specific target customer along in their journey toward a business. It’s marketing that simply looks like content. And that’s why it’s a secret weapon every marketer must have. Content marketing can look like a blog with tips, content hubs with engaging and useful content, white papers, podcasts, videos, and more.

Search Engine Optimization

Learn how to conduct technical audits, practice on-page optimization, and utilize more strategies to help improve site rankings. Master the art of keyword research and practice writing SEO-friendly copy that engages your audience and increases your site’s ranking. Students will be up to date with best practices and armed with the latest tools and tactics to confidently implement SEO the right way.

Paid Social

Become knowledgeable in all aspects of social advertising, including utilizing the latest techniques, in targeting, data analysis, and optimization. By highlighting integration techniques, students move from the idea of single-campaign tactics on separate platforms to fully cohesive campaigns that build off one another. Campaigns can then be tracked through platforms like Google Analytics to measure desired outcomes and return on investment (ROI).

Paid Search

Search is critical for reaching potential customers, but sometimes SEO isn’t enough to get to the top. Paid search (search engine marketing) focuses on increasing a website’s search engine ranking by bidding on target keywords. A smart SEM strategy can target searchers who are most likely to convert with ads that appear at the top of a results page and boost brand visibility and conversion rates.

Develop in-demand technical skills:

  • Marketing Analytics
    • Real-time access to data in digital marketing is a key differentiator from traditional methods, which rely on post-campaign data to determine success. In order to maximize a marketing campaign’s effectiveness and prove its success, it’s vital to pay close attention to marketing analytics.
  • Content Marketing
    • Content marketing encompasses the creation, editing, and distribution of content to help a specific target customer along in their journey toward a business. It’s marketing that simply looks like content. And that’s why it’s a secret weapon every marketer must have.
  • Paid Social
    • Become knowledgeable in all aspects of social advertising, including utilizing the latest techniques, in targeting, data analysis, and optimization. By highlighting integration techniques, students move from the idea of single-campaign tactics on separate platforms to fully cohesive campaigns that build off one another.
  • Email Marketing
    • Learn about email marketing and how it can be applied as a strategic vehicle to reach a target audience. Students have the opportunity to test out email in all its forms, from personalized e-commerce to nurture marketing to newsletters.
  • Search Engine Optimization
    • Learn how to conduct technical audits, practice on-page optimization, and utilize more strategies to help improve site rankings. Master the art of keyword research and practice writing SEO-friendly copy that engages your audience and increases your site’s ranking.
  • Paid Search
    • Search is critical for reaching potential customers, but sometimes SEO isn’t enough to get to the top. Paid search (search engine marketing) focuses on increasing a website’s search engine ranking by bidding on target keywords.

Students gain industry experience while completing their capstone projects

  • Content and media sites
    • Hone your content marketing skills by working directly on a content-based or media site. Combine SEO, email marketing, and community management to build and engage an audience before your graduate. You’ll also learn the ins and outs of developing a two-sided market and the revenue streams available for media, news, and blog sites today.
  • B2B lead generation
    • If you’re going to work in tech, you’ll eventually work in software. Students develop lead generation campaigns and inbound marketing strategies for B2B businesses that range from digital offerings to freemium and paid software as a service.
  • E-commerce
    • Almost everyone buys things on the internet. As a result, e-commerce skills have never been more essential. Somerville students develop their performance marketing abilities in paid search, paid social, SEO, and email marketing while creating a seasonal campaign for an e-commerce business.
  • Mobile apps
    • An app is worthless until someone uses it. Students hone their mobile marketing skills by creating a user acquisition campaign for a mobile app. From mobile advertising to push notifications, students graduate with mobile experience already on their CV.

Upon completion of the program, Somerville students graduate with the following.

  • Globally recognized certifications
    • Students can obtain their Google Analytics, Google AdWords, and Hubspot certifications in order to graduate. This gives our alumni an advantage anywhere they choose to work.
  • Industry experience
    • Throughout the program, students work directly with real-life companies or organizations to develop digital strategies and campaigns, securing industry experience and implementing their new skills in real time.
  • Technical skills
    • Each week, students will be working directly with the tools and software used by today’s top companies, developing the technical skills necessary to succeed in their careers.
  • A world-class network
    • Graduates are plugged into the Somerville network, with advisors posted at Google, Facebook, YouTube, Microsoft, and LinkedIn across North America, Europe, Africa, and Australia.

Digital marketing courses that work with you and your schedule.

Katie Jeanes
Whether you are a business owner, employee, or heading back to work, the ability to generate revenue is one of the most highly sought technical skills. These courses teach you how to do just that.

Katie Jeanes

Lead Instructor

Somerville Academy

Grow Your Business

Our part-time digital marketing course is perfect for small business owners, traditional marketers, and startup founders. In 12 weeks, you will learn and implement all the skills you need to increase sales and grow your business, in 10-15 hours per week.

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Launch Your Career

Our full-time digital marketing course is perfect for women who want to launch their careers in digital marketing, as employees and/or freelancers. In 16 weeks, you will gain all the skills and experience you need to land your first job or clients, in 20-30 hours per week.

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