A Good Time To Start a Digital Marketing Job
September is the start of change for many parts of the world. Depending on where you are Summer begins to change to Autumn or Winter begins to change to Spring. Now is also the perfect time to start making changes in your life. If a career change is one adjustment that needs to be made, taking a look at digital marketing jobs may be the answer you’re looking for.
Here’s the obligatory definition section….
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.
You know those Facebook ads that come through while your scrolling down your timeline? Yep. Digital Marketing.
There are several different forms of digital marketing but for now let’s focus on landing that first digital marketing job.
5 Steps to Making a Career Change to Digital Marketing
1. Utilize The Skills You Already Have
Think you can’t make a career change into digital marketing because you don’t have a degree?
Good news! You don’t need one.
Skills you already have can be used in digital marketing jobs….
- Ever been a server? That’s time management right there.
- Are you a mom? You definitely have some mad organizational skills!
- And teachers have collaboration down to a T.
Everyone has experience that they can bring to digital marketing, with or without a degree. Take a look at How to Leverage Your Transferable Skills to help figure out what yours are.
2. Network, Network, Network
Networking is so important and not as difficult as it may seem. To begin with you can connect with friends, family, work colleagues, and fellow students.
There are many different ways you can continue to grow your network.
One way to build your network is to go to events that you enjoy. Author readings or film festivals with a goal of attending 2 events each month. Many events are also held virtually, especially now. This makes it so you can still hit that 2 event goal.
At those events meet 2 new people for a total of 4 new connections each month.
If you’re unsure of what to talk about just dive into your favorite hobby. Anything from the latest book you’ve read, your favorite podcast, or growing the best roses will work.
Find more tips and examples for growing your network here.
3. Find a Marketing Mentor
You’ve decided a digital marketing job is for you but now what? Enter the digital marketing mentor.
Mentors can help you navigate through the twists and turns of learning all the new things. They’ll also help you see the benefits of the skills you already have and how to apply them to marketing.
According to HR Daily Advisor, 76% of people who do have a mentor view their mentoring relationship as being important to their overall success.
Take a look at the network you’ve grown and see if there’s anyone there who you could learn from. If there is no one directly in digital marketing look at your networks connection and see if you can get an introduction.
4. Learn Digital Marketing Skills
While it’s true a degree is not needed to land a digital marketing job, there are best practices you should know. It’s also important to have a portfolio to show.
There are many different digital marketing courses online that can help you reach your goals. From Udemy to HubSpot and so many in between.
Somerville Academy sets itself apart from all those platforms by focusing on women and women’s experiences while learning digital marketing. We start with the basics of Digital Marketing and finish with our students having gained real-world experience by creating strategies for real businesses.
All while creating a safe space for women while learning the needed skills to make their career change.
5. Get Digital Marketing Experience
Having digital marketing experience helps you to get those digital marketing jobs. But…how does that work?
In some course curriculums, like Somerville’s, students work with real businesses and create digital marketing strategies. Thus, gaining real digital marketing experience before they even enter the job market.
You can also gain experience while you’re studying by offering free digital marketing help to friends and family. While it won’t bring in the money, it will bring in the experience which makes you more valuable to potential employers.
Time To Make The Change
The freedom digital marketing jobs give makes a career change so worth it. Plus you have more on your side then you realize so it isn’t as hard as you may have thought.
- Use those transferable skills.
- Grow your network.
- Learn from a mentor.
- Level up through digital marketing programs.
- Utilize what you’ve learned to gain experience.
Our teachers and staff here at Somerville know the benefits of a digital marketing career and would love to help you reap those benefits, as well. Start your career change journey today and you’ll be landing that digital marketing job in no time!