Level Up With Digital Marketing Specialties
So you decided digital marketing is for you. You love to be creative and watch your efforts bring growth. Amazing!
Programs and courses like Somerville Academy’s digital marketing course prepare you to enter the field as a digital marketing specialist. When you learn digital marketing, you also learn that there are several different parts to the whole that makes up a digital marketing specialist’s job.
Focusing on digital marketing specialties opens up new roles and new opportunities for those who want to level up.
Think of it like branches off one tree. The digital marketing specialist role is the trunk while the digital marketing specialties are the branches.
It is important to have a fundamental understanding of every aspect to land that digital marketing specialist role. But when you decide you want to focus on your favorite aspect, you branch off into one of the digital marketing specialties.
You just have to decide which one you prefer. Being the trunk or going off on a branch. Take a look at these 5 specialties to help you make your decision.
Branching Off Into Digital Marketing Specialties
Use analytics tools, like Google Analytics, and techniques to measure, manage, and analyze campaigns. Analytics gives you more control over a campaign’s return on investment (ROI) across all its channels.
You’ll need to know how to gather and use that information to help you learn more about consumer behavior and apply it to new solutions that boost traffic and conversions.
2. Content Marketing
Content marketing is the creation and distribution of content that drives customers to a website.
You need to be able to understand how to create high quality, SEO-friendly content of various sorts. You also need to have a grasp on how to effectively engage your audiences.
It’s also important to know that content can take many forms, from video to social, emails, web content, blogs, e-books, videos, whitepapers, and more.
3. Paid Advertising
Paid advertising is a broad term but covers things like Facebook/Instagram Ads and Google Ads. As can be expected the focus of this digital marketing specialty is ads and how to optimize them.
For Facebook/Instagram Ads you’ll need to know how to execute campaigns by utilizing the latest techniques in targeting, data analysis, and optimization. You’ll also measure desired outcomes and return on investment (ROI).
Google Ads will have you targeting searchers who are most likely to convert with ads that appear at the top of a results page. You’ll need to know how to boost brand visibility and conversion rates while delivering a positive ROI.
4. Email Marketing
With this digital marketing specialty you’ll develop plans for growing an email marketing list in order to develop a relationship with customers over time through email marketing strategies.
You’ll use newsletters and automation to reach specific email lists that you design to fit the customer journey.
5. Search Engine Optimization (SEO)
SEO consists of conducting technical audits, on-page and off-page optimization, and creating technical strategies to help improve site rankings.
This is one of the digital marketing specialties that all digital marketers must have a core understanding of no matter their focus as it touches all levels of digital marketing.
Learn Digital Marketing Specialties to Grow in Your Field
With all these digital marketing specialties it can be hard to know which is the one for you. Maybe you prefer to hold the branches together as a digital marketing specialist. Learning digital marketing opens up a multitude of choices for you that lead to career satisfaction and freedom.
Start your journey now by clicking below and applying to Somerville’s digital marketing program.